
Customer Introduction
Coofandy was founded in 2015, born from a deep understanding of modern men’s fashion needs, with a mission to create menswear that seamlessly blends business elegance with casual comfort. From the very beginning, Coofandy has been dedicated to empowering every man to dress with confidence, offering versatile styles that transition effortlessly between work, social occasions, and active lifestyles. With a commitment to quality and a keen focus on customer needs, Coofandy has established itself as a trusted choice for men seeking an affordable yet refined way of living. As its influence grows, the brand continues to explore innovative ways to enhance user experience and operational efficiency.
Co-Created Solutions with 17TRACK
To meet the demands of its rapidly growing business, Coofandy and 17TRACK collaborated to deliver smart, integrated solutions that elevate the entire shopping experience. With 17TRACK’s shipping insurance, Coofandy offers consumers protection against transit delays, losses, or damage—instilling confidence that drives purchases while enabling the brand to optimize conversion rates and reduce after-sales expenses.
To empower customers with control over their shipments, 17TRACK introduced a branded tracking page within Coofandy’s store—a polished, self-service tool mirroring the brand’s aesthetic. This lets shoppers check real-time status independently, sidestepping support calls like “Where’s my order?” and, paired with automated email notifications, slashes inquiry volume, freeing Coofandy’s team from repetitive tasks.

For reputation, 17TRACK’s Trustpilot integration targets satisfied consumers with automated review invites—triggered only after all split packages are delivered and signed for—boosting positive ratings and enhancing Coofandy’s brand credibility.
On returns, 17TRACK’s self-service portal simplifies the process for customers, who file and track requests effortlessly, while Coofandy benefits from centralized management that cuts communication costs and sharpens operational efficiency.

Customer Testimonial
"Partnering with 17TRACK has allowed us to better focus on user needs, making everything from logistics tracking to returns more efficient and transparent. This has significantly boosted customer satisfaction and brand reputation while delivering tangible improvements to our operational efficiency."
— Head of Operations
Through its tight-knit work with 17TRACK, Coofandy didn’t just seize growth opportunities and boost efficiency—it transformed the customer experience, paving the way for lasting success.

Take Your Post-Purchase Service to the Next Level Today!
Adopting 17TRACK’s SaaS solution enables brand sellers to prioritize core operations while ensuring efficient shipment management.