eufy Partners with 17TRACK to Optimize Global Smart Home Logistics Experience

eufy, a brand under Anker Innovations, focuses on smart home technology. Founded in 2011, eufy brings cutting-edge innovations like the Internet of Things (IoT) and voice control into everyday consumer life. Guided by its philosophy of "Smart Simple Living", eufy offers a wide range of products, including robot vacuums, cameras, smart locks, and more, across four key categories: cleaning, smart control, health, and lighting. In 2024, eufy achieved RMB 4.5 billion in revenue, serving global markets with innovative technology solutions.

As eufy extends its smart home solutions worldwide, the brand has recognized logistics optimization as a vital opportunity to reinforce its "user-centric" approach. Beyond innovating products, eufy strives to ensure that every step—from placing an order to receiving it—delivers convenience and peace of mind. Here are the key user needs and challenges eufy addresses in its global expansion:

• Transparent and Considerate Logistics Information
  When ordering eufy products—like a robot vacuum and a camera shipped separately—users want clear visibility into each item’s delivery progress. eufy prioritizes intuitive, stress-free tracking, delivering updates that reflect its meticulous care, a direct win for consumer peace of mind.

  

• Warm Connections Across Languages
  Spanning Europe to Asia, users expect logistics updates in their native tongues for a familiar touch. eufy seeks to bridge this gap with multilingual support, enhancing accessibility and honoring consumer preferences—a boost to user satisfaction.

• Hassle-Free Returns and Exchanges
  Even premium products, like a smart lock, may need swapping. eufy targets a streamlined returns process, easing user effort and time while reinforcing its “always there” promise, benefiting consumers with efficiency and the brand with loyalty.

• Mitigating Uncertainties in Cross-Border Logistics
  Delays or detours often mark global shipping. eufy tackles these head-on, transforming potential frustrations into trust-building moments through reliable solutions—strengthening consume

For eufy, logistics transcends mere delivery—it’s a conduit for emotional connection. By refining this experience, the brand ensures global users feel its professionalism and dedication.

Partnering with 17TRACK, eufy turns these priorities into a robust, user-focused service ecosystem tailored to global demands:

• Real-Time Tracking for Clarity and Peace of Mind
  17TRACK’s API integration powers real-time tracking across standard and split shipments. Consumers gain timely updates, banishing “Where’s my order?” worries with effortless control, while eufy reduces inquiry volume.

• Multilingual Communication to Connect with Every User
  With support for over 33 languages, 17TRACK equips eufy to provide tracking pages and emails tailored to markets like the Netherlands, Italy, and Spain. This delivers a warm, familiar experience for users and broadens eufy’s global reach.

• Seamless Mobile Experience
  For iOS users, 17TRACK integrates tracking details into Apple Wallet, allowing one-click status checks and direct access to the eufy store. This user-friendly design blends seamlessly into daily life, boosting interaction efficiency.

  

• Simplified Returns and Exchanges
  17TRACK’s return tool includes label printing, streamlining reverse logistics. This helps eufy cut after-sales costs while ensuring a smooth experience for users during returns or exchanges.

• Enhanced Confidence with Shipping Protection
  17TRACK’s shipping insurance and issue detection tools allow eufy to swiftly address delays or lost packages, shifting from reactive support to proactive resolutions and strengthening user trust.

Since collaborating with 17TRACK, eufy has significantly elevated its logistics services and user experience, achieving the following outcomes:

1. Improved Split Shipment Experience: Nine Anker stores adopted the split shipment notification feature, some multi-Bundle category store reducing related customer inquiries by over 60%.

2. Broader Language Reach: European stores now deliver accurate notifications in languages like French, Italian, Spanish, German, and Dutch, enhancing the experience for diverse markets.

3. Stronger Customer Confidence: On the eufy US site, the 17TRACK insurance feature achieved a 90% claim success rate for logistics issues like porch piracy, boosting trust and reinforcing eufy’s brand reputation.

"17Track offers real-time order tracking, streamlined returns, and shipping insurance, integrating seamlessly with global e-commerce. It enhances cross-border logistics efficiency and strengthens customer trust—both critical for brands expanding internationally."