Automated Solutions Empower Global Brand Expansion

VAPORESSO is a flagship e-cigarette brand under SMOORE International (SMOORE), based in Shenzhen. Since SMOORE was founded in 2013, the company has focused on providing innovative vaporization technology solutions globally. As a prominent brand in the vaping industry, VAPORESSO has benefited from its parent company SMOORE's strong R&D and supply chain. This has allowed VAPORESSO to quickly gain a significant global presence. VAPORESSO products are available online and through an international distribution network. They reach over 20 countries and regions, including North America, Europe, and Southeast Asia. In 2024, the brand saw strong business growth with publicly reported global revenue reaching RMB 2.475 billion, a 21% year-over-year increase, and continued market share expansion.

Different from the operation strategies of other commodity categories, VAPORESSO usually pay more attention to the operation of distributors and offline channels. The brand focuses on cost-effective, scalable solutions to tackle logistical challenges and enhance post-purchase support—delivering seamless customer experiences with minimal operational overhead.

Vape products—lightweight, compact, and governed by strict age-restricted sales policies—face heightened risks of theft, loss, or damage during shipping. To protect its brand reputation and minimize financial exposure, VAPORESSO partners with 17TRACK to provide seamless shipping protection. This zero-cost model shifts premium expenses to consumers, offering effortless coverage for delays, losses, or damages. By integrating 17TRACK’s real-time tracking dashboard and dedicated support, VAPORESSO eliminates manual claim processing, reducing chargeback losses, operational inefficiencies, and risks to customer trust—while building lasting loyalty.

VAPORESSO doubles down on post-purchase automation to elevate customer satisfaction. 17TRACK’s tracking page enables self-service tracking, significantly reducing customer service demands. Meanwhile, product recommendation features on the inquiry page boost sales conversions and encourage repeat purchases, enhancing the overall customer experience.

In conclusion, VAPORESSO has achieved significant results through its partnership with 17TRACK in the following key areas:

• Consumer Pre-Purchase Phase: Risk Reduction, Enhanced Experience.

  To alleviate user concerns regarding logistics risks, improve the shopping experience, and ultimately increase purchase conversion rates, VAPORESSO strategically integrated shipping protection purchase options at critical user touchpoints (e.g., cart and checkout pages) by embedding the 17TRACK Shipping Protection Purchase Entry Points. This Worry-Free Purchase (Shipping Protection) plan is voluntarily purchased by consumers, with VAPORESSO incurring no premium costs, effectively safeguarding packages against potential delays and damages during transit.

  

• Post-Purchase Consumer Self-Tracking: Intelligent Inquiry, Conversion Enhancement.

  17TRACK Tracking page supports consumers with self-service package tracking, reducing WISMO (Where Is My Order?) inquiries. Simultaneously, the configuration of Marketing & Product Recommendation Widgets on the tracking interface effectively boosts VAPORESSO's campaign engagement and cross-selling success rates, contributing to achieving the top spot in website traffic in 2024. Furthermore, automated email notifications with real-time visibility of the package status enhance logistics transparency for users.

  

• Merchant Shipping Management Dashboard: Efficient and Convenient.

  17TRACK backend provides VAPORESSO with a Centralized Dashboard for Logistics Management, facilitating the monitoring of all Shipments and the easy handling of logistics anomalies.

• Logistics Incident Resolution Workflow: Rapid Response.

  Consumers can initiate protection claims instantly via 17TRACK’s user-friendly Protection Resolution center, with guaranteed 48-hour response times for logistics-related issues.

Historical data reveals that VAPORESSO has achieved a 70% protection attach rate and an 84% claim resolution success rate, significantly reducing operational costs and financial losses for the brand.

Ken, Head of DTC Operations at VAPORESSO, highlights the measurable impact of partnering with 17TRACK:

"Since collaborating with 17TRACK, we’ve dramatically improved tracking management efficiency. Manual inquiry workload has been reduced by over 90%, while the integration of our tracking page has directly boosted sales conversion rates—becoming the top traffic source for our website in 2024."

By combining a cost-effective APP ecosystem with superior service quality, VAPORESSO has solidified its strategic partnership with 17TRACK as a cornerstone of scalable, future-ready growth.